Legal

Privacy Policy

Butter Side Up LLC  ·  Last updated: January 1, 2026  ·  Effective: January 1, 2026

This Privacy Policy describes how Butter Side Up LLC ("Butter Side Up," "we," "us," or "our") collects, uses, and shares information when you use our games, applications, and websites, including buttersideup.games (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Services.

Information We Collect

We collect the following categories of information:

  • Name and Email Address — when you contact us, sign up for updates, or create an account.
  • Usage and Analytics Data — information about how you interact with our Services, including pages visited, features used, session duration, device type, operating system, and general location (country/region).
  • Device Information — identifiers such as device ID, IP address, browser type, and mobile advertising identifiers, collected automatically when you use our Services.

We do not knowingly collect sensitive personal information such as financial data, government ID numbers, or health information.

How We Use Your Information

We use the information we collect to:

  • Operate, maintain, and improve our games and Services
  • Respond to your inquiries and provide customer support
  • Send you updates, announcements, or marketing communications (where you have opted in)
  • Analyze usage patterns to understand how our Services are used
  • Detect, investigate, and prevent fraudulent or unauthorized activity
  • Comply with legal obligations

How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers — third-party vendors who assist us in operating our Services (e.g., analytics providers, email platforms, hosting services), bound by confidentiality agreements.
  • Legal Requirements — when required by law, regulation, or valid legal process, or to protect the rights and safety of Butter Side Up or others.
  • Business Transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
  • Affiliated Entities — with King Butter LLC and its subsidiaries for internal operational purposes, subject to this policy.

California Residents — CCPA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information.

You have the right to:

  • Know — request disclosure of the categories and specific pieces of personal information we have collected about you.
  • Delete — request deletion of personal information we have collected, subject to certain exceptions.
  • Opt Out of Sale — we do not sell personal information. No opt-out is required.
  • Non-Discrimination — we will not discriminate against you for exercising your CCPA rights.

To exercise your rights, contact us at [email protected]. We will respond within 45 days.

EU/EEA Residents — GDPR Rights

If you are located in the European Union or European Economic Area, the General Data Protection Regulation (GDPR) provides you with rights regarding your personal data.

Our legal bases for processing your data include: performance of a contract, compliance with legal obligations, legitimate interests (such as improving our Services and preventing fraud), and your consent where applicable.

You have the right to:

  • Access — request a copy of the personal data we hold about you.
  • Rectification — request correction of inaccurate or incomplete data.
  • Erasure — request deletion of your personal data ("right to be forgotten"), subject to legal obligations.
  • Restriction — request that we restrict processing of your data in certain circumstances.
  • Portability — request transfer of your data to another controller in a machine-readable format.
  • Objection — object to processing based on legitimate interests or for direct marketing.
  • Withdraw Consent — where processing is based on consent, withdraw it at any time without affecting prior processing.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Analytics data is typically retained in aggregated or anonymized form.

Children's Privacy

Our Services are not directed to children under the age of 13 (or 16 in the EU/EEA). We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

Security

We implement reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our Services after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

  • Email: [email protected]
  • Entity: Butter Side Up LLC, a subsidiary of King Butter LLC
  • State of Formation: Indiana, United States